In this day and age it is rare that you see anyone not literally and physically connected to some type of digital device at any point during the day or night. Whether they are texting, surfing the net on the phone, talking via their blue tooth, or on the computer, pretty much everyone has dedicated him/herself to this digital time that we are living.
Without a doubt, society has changed and advanced technologically, and continues to do so on a daily basis. As far as business is concerned, if you do not use technology and all of the forms marketing that it has to offer, your business does not even exist. There are so many avenues that a person can use to market his/her business nowadays that it is amazing that more people do not take advantage of them.
Many business minded and forward thinking individual have jumped on board and have taken advantage of using the internet to promote themselves and their businesses. For example, the multitude of social networks out there offer a way of communicating with the masses and it does not cost anything to do so. Some also opt to streamline their connection with the public at large through teleseminars or webinars. Others choose to partake in the art of podcasting.
Podcasting is quickly gaining popularity because it has a relationship factor to it. By definition, a podcast is a series of digital media files that are released episodically to the public. They can be either audio or video files and they are typically presented though some type of web syndication such as iTunes, Zyne, Juice, or Winamp. These syndicates automatically identify and download new files in a series as soon the podcasts are released.
This relatively new method of marketing has many benefits to offer because not only is it inexpensive is easy to manage and it advertises and promotes on a local and global scale. This online medium of broadcasting is way that a person can both brand and build up a business. Through podcasts, anyone has the ability to establish themselves as an expert in their respective field.
Podcasters and those whole listen and watch podcasts on a regular basis are typically between the age of twenty five and forty five and they also tend to be active online consumers. People who choose to take part in these podcasts have made a conscious effort to interact with you and are genuinely interested in what you have to say and also sell.
Putting on a podcast usually only needs to be done about once a month, but it offers you the ability to engage your audience and because it is continuous it is also allow you the ability to build a rapport with your interested and potential customers and clients. Since there is a certain level of trust that is built up between you and your audience, they are often more willing to buy what you are selling.
In order to put on a successful podcast you have to consider some specific elem
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